LVD ‘Perfect’ campaign

LVD 'Perfect' campaign

Whilst LVD were a relatively small company in the sheet metal working industry, they had big ambitions. They wanted a campaign to prove that they could compete with anyone.

I designed this range of advertising that used the word ‘perfect’ to highlight the client’s key services. I then photographed various metal objects to help simply illustrate the point. The client even had the jigsaw specially made from a sheet of steel for the advert.

The ads went down so well that they ended up being translated into more than six different languages and rolled out worldwide.

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This entry was posted on Friday, April 16th, 2010 at 3:39 am and is filed under Design and tagged with advertising, Design, LVD, Photography. You can follow any responses to this entry through the RSS 2.0 feed.