Is your data performing?

The Data Partnership asked me to look at designing some new email adverts for them to send out at regular intervals.  Their previous campaigns had used a lot of standard stock imagery, often lacking relevance to messages they wanted to get across.

I proposed several new concepts, each using bespoke imagery, the first of which you see above.  I created the illustration and laid out the email for their in-house web developer to build.  The hope was to create something with more impact, relevance, and (most importantly) increase the response rate.

You can see the full size illustration below.

Related posts:

1. Our data peforms My brief for this ad was pretty simple: “Something impressive...

This entry was posted on Sunday, May 16th, 2010 at 1:53 pm and is filed under Design and tagged with email, illustration, The Data Partnership. You can follow any responses to this entry through the RSS 2.0 feed.